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Early access · Agent-native social publishing

Your agents post. You stay in charge.

Murmalo is built for AI agents to draft, schedule and publish your social posts across every network, through MCP or a simple API. Approvals keep a person in the loop, and the Delivery Ledger makes sure each post lands exactly once.

Join the betaSee how it works

Free during the beta. No card needed.

Publishes to

  • X
  • LinkedIn
  • Facebook Pages
  • Instagram
  • Threads
  • Bluesky
  • TikTok
  • YouTube
Works with your AIComing soon

Your AI assistant can do the posting

Tell Claude, ChatGPT, Grok or another AI assistant what to post and when. It writes and schedules the posts in Murmalo, and you can require your approval before anything goes out.

Connects through MCP, an open standard that AI assistants use to work with other apps.

Claude, ChatGPT and Grok are trademarks of their respective owners. Murmalo is not affiliated with or endorsed by them.

  • Claude
  • ChatGPT
  • Grok
  • And more

From brief to published, with you in the loop

Give an agent a goal. Murmalo gives it the tools to do the work, and gives you the controls to say yes.

  1. 1

    Create

    An agent drafts posts from your brief, your calendar or an upcoming holiday, and checks each one against every network's limits before it saves.

  2. 2

    Schedule

    It picks the slots per channel and per market. Murmalo validates every post before anything is queued.

  3. 3

    Approve

    Posts that need a person wait for one. A post an agent creates goes through the same approval policies as a post you write yourself.

  4. 4

    Publish and engage

    Murmalo delivers each post once, records every attempt on the Delivery Ledger, and lets Rules answer comments while you are away.

Publish and convertComing soon

Publish and convert in one place

Publishing tools usually stop when the post goes live, and comment-automation tools don’t publish. In Murmalo the post and the conversation it starts are one thing, and an agent can run both.

  1. Your agent drafts a post that invites a keyword, such as “Comment GUIDE and we’ll send you the link.”
  2. It schedules the post and attaches an Engagement Rule to that same post, in the app, through the API or through MCP.
  3. When someone comments GUIDE, the Rule replies in public and sends the direct-message sequence in the commenter’s language.
  • Public replies
  • Multi-step DM sequences
  • Waits and branches
  • Each network’s messaging windows
  • Per-workspace budgets
  • Stop words in seven languages
  • A dry run before activation

Built for Instagram, Facebook Pages and X. Agents will configure, dry-run and activate Rules through the API and MCP.

What makes Murmalo different

Built for agents from the first line of code, with the controls a team needs to trust them.

Agent-nativeComing soon

Any agent, one connection

Connect Claude or any other agent that speaks MCP to Murmalo's MCP server, or call the OpenAPI 3.1 API from your own scripts. Every tool maps to the same API, so an agent gets the same permissions, limits and checks as the app.

  • An MCP server with tools for channels, posts and analytics
  • Scoped API keys, so each agent can do only its job
  • Idempotency keys, so a retry never posts twice
{
  "method": "tools/call",
  "params": {
    "name": "posts.schedule",
    "arguments": {
      "text": "Summer drop: Friday",
      "markets": ["US", "IL", "MX"],
      "local_time": "09:00",
      "approval": "client"
    }
  }
}
Illustrative MCP tool call
Human in the loopComing soon

You approve. The agent waits.

Approval policies decide what needs a person, such as every Instagram post for a client. Posts an agent creates pass through the same gate as posts from the app, and clients approve from a secure magic link.

  • Approval policies per channel or workspace
  • Client portals by magic link
  • An audit log of who, or which agent, did what
Policy: the client approves every Instagram postApproved by the client
Client portal link sent
Delivery LedgerBuilt, in testing

Guaranteed once. Never twice, never lost.

Every post to every channel is a delivery with its own visible history. When a network's answer is unclear, Murmalo checks what actually happened before it tries again, so a post is not published twice or silently dropped.

  • An auditable timeline for every delivery
  • Unclear outcomes reconciled automatically
  1. Scheduled
  2. Publishing
  3. Answer unclear, checking the network
  4. Published, confirmed once
AutomationsComing soon

Rules that answer for you

When someone comments a keyword on Instagram, a Facebook Page or X, a Rule can reply in public and follow up with a direct message where the network allows it. Agents can build and test Rules through the API too.

  • A disclosure on the first message, and opt-outs honoured for good
  • Every run recorded, so you can see what was sent and why
WhenSomeone comments “guide” on your Instagram post
ThenReply in public: “Sent it to your inbox!”Send the guide by direct message
Reply STOP to opt out at any time
Global-firstComing soon

Grow into every market

One draft becomes a variant per market and language, with real right-to-left layouts for Hebrew and Arabic, sent at the same local time everywhere, with a Cultural Calendar of holidays and observances to plan around.

  • Per-locale variants instead of literal copies
  • Real right-to-left layouts for Hebrew and Arabic
  • Time zones and daylight-saving changes handled per market
  • A Cultural Calendar with holidays, observances and tone guidance
  • ENUnited States · English

    Our summer collection drops Friday. Early access for subscribers. #SummerDrop

    Sends at 9:00 AM local time
  • HEIsrael · Hebrew

    קולקציית הקיץ שלנו יוצאת ביום שישי. גישה מוקדמת למנויים. #קיץ

    Sends at 9:00 AM local time
  • ESMexico · Spanish

    Nuestra colección de verano llega el viernes. Acceso anticipado para suscriptores. #Verano

    Sends at 9:00 AM local time
  • 9:00 AMUnited States
  • 9:00 AMBrazil
  • 9:00 AMIsrael
  • 9:00 AMIndia

Each market's variant goes out at 9:00 AM local time.

  • 8networks from one calendar
  • 1delivery per post and channel, guaranteed once
  • 12launch markets with local pricing pages
  • 0cookies on this website

Built for teams that put agents to work

One workspace where agents and people share the same calendar, rules and approvals.

  • Teams with AI agents

    Give Claude or your own agent a social media job, with scoped access and a person who signs off.

  • Agencies

    Give each client a workspace, an approval policy and a portal, and keep every brand's channels apart.

  • Brands in many markets

    Run one calendar for every country you sell in, with a real variant per market instead of a copy-pasted post.

  • Developers

    Automate publishing from scripts, pipelines and products through the API and signed webhooks.

Everything in one place

The tools a social team reaches for every day, in one workspace.

  • API and MCP

    OpenAPI 3.1, idempotency keys, signed webhooks and an MCP server for agents.

  • AI assist, opt-in

    Localization drafts and content ideas, off until a workspace admin turns them on.

  • Approvals

    Policies such as “the client approves every Instagram post”.

  • Engagement Rules

    Comment-triggered replies and direct messages on Instagram, Facebook Pages and X.

  • Calendar

    Plan the week across every channel and market at a glance.

  • Series

    Recurring posts, like a weekly tip, on a schedule you set once.

  • Campaigns

    An optional grouping for launches, with a brief, dates and rolled-up results.

  • Client portals

    Clients check and approve posts from a secure magic link.

  • Analytics warehouse

    Daily snapshots kept for trends, campaign rollups and exports.

  • Cultural Calendar

    Holidays, observances and commercial moments per country, ahead of time.

  • Right-to-left

    Hebrew and Arabic posts and screens that mirror the way they should.

  • Locale-aware counting

    Character limits counted the way each network counts, across scripts and emoji.

Eight networks, one workflow

Publish to the channels your audience already uses. No plugins, no copy-paste, no per-network dashboards.

  • X
  • LinkedIn
  • Facebook Pages
  • Instagram
  • Threads
  • Bluesky
  • TikTok
  • YouTube

Link each channel once with the provider's official sign-in.

Murmalo is not affiliated with, endorsed by or sponsored by any of these networks. Their names are trademarks of their respective owners.

Free during the beta

Murmalo is in open beta. Every plan is free while we finish the launch set, and pricing will be announced before billing starts.

Compare plans and limits
  • FreeStart with one workspace and a handful of channels.
  • ProFor a small team publishing across several channels every week.
  • AgencyFor agencies managing many brands and workspaces.

Questions teams ask

Which agents work with Murmalo?

Any agent that can use an MCP server, such as Claude, and any tool that can call an HTTP API. The MCP server and the public API are coming during early access; join the beta to try them first.

Is everything on this page available today?

Murmalo is in early access. Each feature on this page is marked as built and in testing, or coming soon, and we tell beta users what is ready before they rely on it.

Are AI features turned on by default?

No. AI features are off in every workspace until an admin enables them. The enable step names the AI provider that will receive post text, and an admin can turn it off again at any time.

Which networks can I publish to?

X, LinkedIn, Facebook Pages, Instagram, Threads, Bluesky, TikTok and YouTube.

Is Murmalo affiliated with the social networks?

No. Murmalo connects to each network through its official API and sign-in, and you remain bound by each network's own terms. None of the networks endorses Murmalo.

Is my content used to train models?

No. Your drafts and published posts stay in your workspace and are never used to train third-party models.

Do you support right-to-left languages?

Yes. The interface and this site are translated into Hebrew and Arabic, with full right-to-left layout support.

Put your agents to work. Keep the final say.

Join the beta and be among the first to connect your agents to Murmalo.

Join the beta